CONMEBOL, IMG Extend Partnership Through 2030

The South American Football Confederation (CONMEBOL), has renewed its partnership with leading global sports marketing agency IMG to power further long-term growth of the region’s club competitions. The new agreement will see IMG continue to manage CONMEBOL’s commercial, sponsorship, and media rights via its FC Diez Media team through 2030.

CONMEBOL renewed its deal with IMG through 2030.

Together, CONMEBOL and IMG have delivered revenue increases of 43 percent since the previous cycle (from 2019-22 to 2023-26) and significantly expanded global reach and fanbases for all South American club competitions through transformative strategies, commercial deals, and work implemented by their best-in-class teams. Their successful track record continued in 2024, setting new records across distribution, viewership, sponsorship, and digital fan engagement.

Together, the two parties have negotiated major media rights deals bringing live action and highlights to millions of fans in more than 190 countries; secured partnerships with global brands such as Amstel, Coca-Cola, Hyundai, TCL, Mastercard, and PUMA; and increased visibility for women’s football, bringing CONMEBOL Libertadores Femenina to open TV for the first time in 2024. They also implemented a game-changing digital strategy, accruing more than 60 million followers across Portuguese, Spanish, and English social media channels.

Alejandro Domínguez W-S, CONMEBOL president, says CONMEBOL is pleased to renew its agreement with IMG, an agency that he says understands and has applied the CONMEBOL motto of Dreaming Big.

“We have the conviction that South American football is the best in the world thanks to the talent of its players and the passion of its supporters, and that there is still plenty of potential to develop our tournaments,” he says. “Everything generated by football returns to football, and we work focused on spreading the value of our sport, caring for and increasing the prestige of our competitions, and achieving new and greater sporting glories.”

Adds Juan Emilio Roa, CONMEBOL commercial director: “The association with IMG has been a success for the growth of South American football. The results are visible, with alliances with world-renowned brands and record numbers in reach and audience. At CONMEBOL, we are ready to take it to the next level and bet on a greater expansion of our competitions, offering unique experiences to our supporters around the world.”

Adam Kelly, president, IMG, says IMG is incredibly proud of its partnership with CONMEBOL.

“This renewal is reflective of our joint success and ambitions, and the strength of our combined local and international expertise, knowledge and capabilities,” he says. “The coming years will bring significant opportunities for football in the Americas and globally, and CONMEBOL and IMG are perfectly positioned to capitalize on this.”

CONMEBOL is responsible for the organization and governance of all of South America’s international club competitions, including: CONMEBOL Libertadores, CONMEBOL Libertadores Femenina, CONMEBOL Sudamericana, CONMEBOL Recopa, CONMEBOL Libertadores U-20, CONMEBOL Libertadores Futsal, CONMEBOL Libertadores Femenina Futsal, CONMEBOL Libertadores Beach Football, and CONMEBOL eLibertadores.

IMG works with some of the world’s leading football leagues and federations to collaboratively drive growth through a wide range of advisory, commercial, digital and production services and capabilities. In addition to CONMEBOL, this includes the Premier League, Major League Soccer, Confederation of North, Central America and Caribbean Association Football (CONCACAF), Saudi Pro League, English Football League (EFL), Arabian Gulf Cup Football Federation, Confederation Africaine de Football (CAF), and Belgian Pro League, among others.