CONMEBOL Re-Ups Long-Term Partnership With IMG

CONMEBOL has renewed its partnership with IMG to power further long-term growth of the region’s club competitions.

“We are pleased to renew our agreement with IMG, an agency that understands and has applied our motto of Dreaming Big,” says Alejandro Domínguez W-S, CONMEBOL President. “We have the conviction that South American football is the best in the world thanks to the talent of its players and the passion of its supporters, and that there is still plenty of potential to develop our tournaments. Everything generated by football returns to football, and we work focused on spreading the value of our sport, caring for and increasing the prestige of our competitions, and achieving new and greater sporting glories.”

The new agreement will see IMG continue to manage CONMEBOL’s commercial, sponsorship, and media rights via its FC Diez Media team through 2030.

“Momentum for CONMEBOL’s club competitions has never been stronger, following another record-breaking year across distribution, sponsorship and digital, and going into this year’s CONMEBOL Libertadores 65th anniversary celebrations,” says Diego Alfieri, General Manager, FC Diez Media. “We will continue working hand-in-hand with our partners at CONMEBOL to build upon this success and drive even more growth for South America’s iconic competitions.”

Together, CONMEBOL and IMG have delivered revenue increases of 43 percent since the previous cycle (from 2019-22 to 2023-26) and significantly expanded global reach and fanbases for all South American club competitions through transformative strategies, commercial deals, and work implemented by their teams. Their successful track record continued in 2024, setting new records across distribution, viewership, sponsorship, and digital fan engagement.

“The association with IMG has been a success for the growth of South American football,” says Juan Emilio Roa, CONMEBOL Commercial Director. “The results are visible, with alliances with world-renowned brands and record numbers in reach and audience. At CONMEBOL, we are ready to take it to the next level and bet on a greater expansion of our competitions, offering unique experiences to our supporters around the world.”

Together, the two parties have negotiated major media rights deals bringing live action and highlights to millions of fans in more than 190 countries; secured partnerships with global brands such as Amstel, Coca-Cola, Hyundai, TCL, Mastercard, and PUMA; and increased visibility for women’s football, bringing CONMEBOL Libertadores Femenina to open TV for the first time in 2024. They also implemented a game-changing digital strategy, accruing more than 60 million followers across Portuguese, Spanish, and English social media channels.

“We are incredibly proud of our partnership with CONMEBOL and all we have achieved together to help grow South American football and its best-in-class club competitions,” says Adam Kelly, President, IMG. “This renewal is reflective of our joint success and ambitions, and the strength of our combined local and international expertise, knowledge and capabilities. The coming years will bring significant opportunities for football in the Americas and globally, and CONMEBOL and IMG are perfectly positioned to capitalize on this.”