FOX Sports’ Gary Hartley on the Newly Developed Graphics Package for Super Bowl LIX

Super Bowl LIX was a festive fixture that celebrated New Orleans and the two best teams in the NFL, and on the broadcast side, FOX Sports wanted to evoke the culture of the city and the party-like atmosphere surrounding the league’s biggest game. The network accomplished this with a graphics package that was filled with nods to Mardi Gras and other iconography that symbolize the Crescent City.

At the 2025 SVG GFX Forum, Fox Sports’ EVP/Creative Director Gary Hartley highlights the inspiration behind the package, how they brought both Bourbon Street and the Caesars Superdome to life with augmented-reality graphics, and how these on-air elements will change heading into next season and beyond.