NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season

WBD Sports’ Chris Brown says Mobii will be key in delivering signals from the track to viewers

NASCAR Driver Cam on Max had a soft launch for the Cook Out Clash early this month, but it shifts into first gear this weekend for the Daytona 500, offering Max subscribers the choice of up to 40 individual Driver Cams captured at 1080p with a layered audio mix of scanner team radios and ambient car noise.

WBD Sports VP, Technical Operations, Chris Brown says it’s the latest example of an all-cloud workflow making a difference — and with only 24 seconds of latency behind the actual action on the track.

NASCAR Driver Cam on Max promises a great experience for NASCAR fans who want to follow their favorite drivers.

The NASCAR Driver Cam experience — exclusive to Max — offers motorsports fans the ultimate all-access pass: to every driver for every race throughout the 2025 NASCAR Cup Series schedule. It includes a layered audio mix of scanner team radios and ambient car noise, all synced up with a 1080p Driver Cam feed (on supported devices).

“NASCAR pulls all of the signals from the track and encodes them as HEVC via Appear and then gets them into the cloud, where Mobii takes them,” says Brown. “At that point, Mobii works with our graphics team for insertion of things like RPM or telemetry data, which get delivered to Max, again via the cloud.”

Fans will be able to choose between up to 40 individual Driver Cams and the two preset Multiview stream options for four drivers each. Each individual driver stream features integrated live stats — stage, lap number, position, and race status — along with telemetry data — speed, RPM, gear, and more. Users can pause, rewind, and fast-forward as well, and a replay of each individual driver stream will be available following each race.

The signals will be captured, Brown says, by a BSI camera mounted on the roll cage, under an agreement between NASCAR and all the teams ensuring that, from a competition standpoint, every car has a the same-weight camera.

The most difficult part of the production, he notes, is making sure all the car’s audio and video feeds are aligned timing-wise and that all the data sets are married up with the correct driver’s audio and video. Helping in those efforts is a tech manager and a member of the WBD engineering staff, working out of NASCAR’s scoring and timing truck.

“As the season matures and the data they’re working with matures,” adds Brown, “we will incorporate things like fuel, how many laps the tires have run, and other things. Mobii is also facilitating the Multiview experiences that are also accessible through the app.”

Mobii was chosen because it has a lot of experience with app developers, Brown adds. “There was a comfort level with that, and they absolutely came through. We have one more practice race today before we go green flag on Sunday.”