SVG New Sponsor Spotlight: Fraunhofer IIS’s Yannik Grewe Discusses the Growth of the Company’s New Audio Ecosystem

Yannik Grewe, senior manager, media technologies and business development, Fraunhofer IIS, explores MPEG-H immersive and interactive audio for major sports events, such as the European Athletics Championships, and the place of the company’s MPEG-H 3D Audio ecosystem in Brazil’s and South Korea’s next-gen broadcast infrastructure, as well as its inclusion in the U.S.’s ATSC 3.0 standard.

Among the topics discussed are the benefits and challenges for immersive sound in broadcast sports, in addition to the personalization and interactive features that MPEG-H enables.

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