2024 SVG NEXT: AI, XR & Beyond

Full Program

(All times are in Pacific Time Zone)

8:45 a.m.: Registration Opens

9:05 – 9:30 a.m.: Tech Talk Over Coffee: How the ESPN Edge Innovation Center Is Changing the Game for Sports Fans
ESPN has spent more than 45 years embracing groundbreaking technological innovations to better serve sports fans. The ESPN Edge Innovation Center was launched in 2021 with the mission of setting the standard in bringing sport media innovation to market through best-in-class partnerships. SVG NEXT kicks off by offering attendees an inside look at the company’s latest innovation efforts, as well as a preview of the 4th annual ESPN Edge Innovation Conference, which will take place in NYC and virtually via espnedge.com/conference on Thursday, November 14, 2024 from 4:00-6:30PM/ET. Engage on social with #ESPNEDGE.
Speakers:
Kevin Lopes
, ESPN, VP, Sports Business Development & Innovation
Zack Malet
, ESPN, Senior Director, Sports Business Development & Innovation

9:30 – 9:55 a.m.: Opening Presentation: Applying the 2030 Vision to Sports, Broadcast and Other Media
MovieLabs, on behalf of its member studios, released “The Evolution of Media Creation” whitepaper (often referred to as the ‘2030 Vision’), which laid out a bold 10-year vision for the adoption of new technologies to aid in content production, post, and VFX. In this session we’ll assess what they have learned and more importantly how the 10 principles of the vision can be applied in other types of content production and distribution.
Presenter: Mark Turner, MovieLabs, Project Director, Production Technology; Entertainment Technologists, President

9:55 – 10:00 a.m.: Welcoming Remarks
Presented by:
Jason Dachman
, SVG, Editorial Director, U.S.​; SVG NEXT Program Director
Gregg Katano
, Cosmos Collab, CEO/Founder; SVG NEXT & SVG NEXT ‘Conversations’, Conference Chair

10:00 – 10:20 a.m.: Opening Keynote: It’s the Human Experience, Stupid! How to Find the Magic When Betting on Next-Gen Tech
Avi Bar-Zeev brings a wealth of experience from his senior engineering and prototyping roles at leading tech companies like Microsoft, Linden Labs, Amazon, and Apple (notably with the Apple Vision Pro), his role as co-founder and director at Keyhole which evolved into Google Earth, and designing immersive experiences for Disney. Join Avi as he shares his insights on why prioritizing the human experience is crucial in guiding the decision to develop or integrate next-gen technology. He believes that by first understanding user needs and emotions, we can then create products that truly resonate and connect with audiences. This approach not only fosters innovation in technology design and usability, but also increases the potential for elevated enjoyment and lasting memories.
Presenter:
Avi Bar-Zeev
, RealityPrime® and the XR Guild®, Founder and President; Former Senior Manager of Experience Prototyping for Apple Vision Products

10:20 – 11:00 a.m.: What’s Next: How Sports-Tech Innovation is Redefining Live Production and Fan Engagement
Join visionary production leaders as they share their insights on the next generation of technology and fan experience. Learn how bleeding-edge technologies are expected to impact the sports-production community in the coming years and delve deep into the transformative potential of technologies like artificial intelligence (AI), extended reality (XR), virtual production, and more.
Moderator: Jason Dachman, SVG, Editorial Director, U.S.​; SVG NEXT Program Director
Panelists:
Dylan Boucherle
, Warner Bros. Discovery, SVP, Production and Technical Operations
Jason Cohen
, CBS Sports and CBS Sports Network, SVP, Remote Technical Operations
Mike Davies, Fox Sports, EVP, Technical and Field Operations; SVG U.S. Chairman
Ken DeGennaro, NBA, SVP, Media Operations and Technology
Liz Randall, CAA, Head of Business Operations

11:00 – 11:30 a.m.: Networking Break

11:30 – 11:50 a.m.: SVG NEXT Spotlight: Real Talk on Artificial Intelligence
A pair of leaders in the AI space take the stage to demystify the myths, allay the fears, and identify the benefits of AI across all forms of the creative production process.
Interviewer: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services
Speakers:
Rick Champagne
, NVIDIA, Director, Media & Entertainment Industry Strategy and Marketing
Parth Patil
, AI Specialist, Office of Reid Hoffman

11:50 a.m. – 12:30 p.m.: AI in Sports Production: Content Creation, Broadcasting, and Fan Engagement in the Age of AI
AI is transforming every aspect of the content ecosystem. Discover how AI Is making content creation more efficient, delivery more targeted, and consumption more personalized through practical AI applications and processes.
Moderator: Kenny Lauer, Y2AI, Co-Founder; XR and Experience Advisor; Golden State Warriors, Former VP, Marketing & Digital
Panelists:
Simran Butalia
, Twelve Labs, Senior Solutions Architect
Rick Hack, Intel Corporation, Former Head of Media & Entertainment Partnerships
David Shapiro, Pixellot, President of North America
Rachel Joy Victor, FBRC.AI, Co-Founder

12:30 – 1:30 p.m.: Networking Lunch

1:30 – 1:50 p.m.: SVG NEXT Spotlight: Head-Mounted Displays and the Realities of Bringing VR, AR, and Mixed Reality to the Mainstream
Head-Mounted Displays have come a long way since their inception, and their current state reflects significant advancements in both technology and applications, but also challenges. Hear from an HMD trailblazer on what we’ve learned so far and how we can all navigate the space and create opportunities.
Interviewer: Gregg Katano, Cosmos Collab, CEO/Founder; SVG NEXT & SVG NEXT ‘Conversations’, Conference Chair
Speaker: 
Bertrand ‘Bert’ Nepveu, VRvana, Founder & Former CEO; Former Apple, Apple Vision Pro-Tech. Dev. Group; Triptyq Capital, Co-Founding Partner

1:50 – 2:30 p.m.: Immersing the Fan: Creating Next-Level Immersive Experiences Through XR and Spatial Computing
XR (Extended Reality) and spatial computing are transformative technologies that are redefining how we interact with both the physical and digital worlds. Experience and discover the process behind some of the most innovative XR and spatial-computing activations.
Moderator: Jay Tucker, UCLA Anderson School of Management, Executive Director, Center for Mgmt. of Enterprise in Media, Entertainment & Sports
Panelists:
Natascha French
, MVP Interactive, Chief Marketing Officer
Mickaël Raulet, Ateme, CTO
S. (Jay) Jayaram, Quintar, CEO and Co-Founder
Dana Ware, ARound, Chief Creative Officer, NFL Projects
Lucas Wilson, Advanced Systems Group (ASG), Business Development

2:30 – 2:45 p.m.: Broadcast Reimagined: Crafting Immersive Fan Experiences
Join Jeff Hobbs, Virtual Production Sales Manager at Disguise/Meptik, for a look into how broadcast media can break free from the TV studio to engage fans in arenas and venues. Drawing on experiences from iconic events like the Olympics, World Cup, EURO, and Elections, Meptik and Disguise will show you how data-driven AR, immersive LED XR sets, and virtual windows can elevate broadcast productions – creating dynamic visuals that transport viewers right into the heart of your story.
Presenter: Jeff Hobbs, Disguise, Sales Manager – Virtual Production

2:45 – 3:05 p.m.: Networking Break

3:05 – 3:25 p.m.: SVG NEXT Spotlight: How Fox Sports Is Taking Virtual Production to New Heights
After launching groundbreaking studio projects in recent years with its NASCAR virtual studio in Charlotte, NC; LED-fueled FOX NFL Sunday studio in L.A.; and AR-powered 2022 FIFA World Cup set in Doha, FOX Sports changed the game once again with a new 360-degree immersive XR studio environment for its coverage of the Euro 24 and Copa America. Go inside the two-story virtual studio based at FOX’s cutting-edge Stage A in L.A., which boasts 5,130 sq. ft. of LED space and is anchored by state-of-the-art extended-realty (XR) multicam technology.
Interviewer: Brandon Costa, SVG, Director of Digital
Speaker:
Zac Fields, Fox Sports, SVP, Graphics Technology and Integration

3:25 – 4:05 p.m.: Virtual Production and AR Graphics: Demystifying the Latest Tools, Technologies, and Trends
Discover the innovative blend of LED stages, Unreal Engine, XR multicam technology, and dynamic real-time graphics to support your live-action productions. Virtual production has already been a gamechanger for the industry, but with its growth comes a wave of new tools, technologies, and methodologies that can be overwhelming to navigate. This panel is designed to cut through the complexity and offer a clear overview of the latest advancements in virtual production.
Moderator: Edward Dawson-Taylor, CG Pro, Co-Founder, Head of School
Panelists:
Jeff Hobbs, Disguise, Sales Manager – Virtual Production
Amy Nelson, ESPN Creative Studio, Manager, Graphics Innovation
Scott Rosekrans, Zoic Studios, CG Supervisor | Virtual Production Supervisor; CG Pro and Epic Games, Authorized Unreal Engine Instructor

4:05 – 4:25 p.m.: SVG NEXT Spotlight: How Cosm’s Immersive Venues Take Fans Beyond the Front Row
Through their combination of state-of-the-art venues, innovative display technology, advanced production capabilities, live-sports programming, and elevated hospitality, hear how Cosm is re-defining the fan experience through “Shared Reality.”
Presenter: Devin Poolman, Cosm, Chief Product and Technology Officer

4:25 – 5:00 p.m.: Larger-Than-Life Live Sports Viewing: Re-imagining the Location-Based Experience
As the demand for immersive and communal sports viewing experiences grows, location-based entertainment is evolving to offer fans something far beyond the traditional watch party. From the state-of-the-art permanent and pop-up venues to the expansive virtual worlds fueled by XR, hear how the location-based is being redefined and transformed into one of the most exciting and engaging forms of entertainment.
Moderator: Kristian Hernández, SVG, Senior Editor
Panelists:
Jean-Olivier Dalphond, PixMob, Partner, Chief Commercial Officer
Greg Harvey, The Famous Group, Partner / CIO
Andy Merkin, Cosm, Director, Creative Productions
Jamie Reilly, Moment Factory Events & USA, General Manager

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