SVG GFX 2025
Thursday, March 6, 2025Two Fresh Creative's Phil Guthrie on Designing Netflix's NFL Christmas Graphics PackageThe creative studio, Two Fresh Creative, is a trusted source for on-air graphic design for many of the major national broadcasters of the National Football League. Last season, though, brought the firm the exciting challenge of building the complete package for Netflix and their first doubleheader of games on Christmas Day.
Phil Guthrie, Executive Creative Director and Founder of Two Fresh spoke with our Brandon Costa about the unique opportunities that project provided and what makes designing for live NFL games such a fun effort.Friday, February 28, 2025BallerFX's Justin Peterson on Templating Graphics Design For High-End Performance, Reduced BurnoutThese days, sports graphic design requires a high volume of changes in the replication process. From colors to logos, imagery, names, numbers, and positions. And that doesn't take into account multiple boards or deliverables. How do you not burn out staff while meeting the growing demand of deliverables?
Justin Peterson, founder of the sports motion design company BallerFX shares how he helps establish a design that can easily be handed off to a marketing team to create, personalize, and render graphics for use across the entire organization.Thursday, February 27, 2025FOX Sports' Gary Hartley on the Newly Developed Graphics Package for Super Bowl LIXSuper Bowl LIX was a festive fixture that celebrated New Orleans and the two best teams in the NFL, and on the broadcast side, FOX Sports wanted to evoke the culture of the city and the party-like atmosphere surrounding the league's biggest game. The network accomplished this with a graphics package that was filled with nods to Mardi Gras and other iconography that symbolize the Crescent City.
At the 2025 SVG GFX Forum, Fox Sports' EVP/Creative Director Gary Hartley highlights the inspiration behind the package, how they brought both Bourbon Street and the Caesars Superdome to life with augmented-reality graphics, and how these on-air elements will change heading into next season and beyond.Tuesday, February 25, 2025CBS Sports' Craig Silver on Enhancing Storytelling With Augmented-Reality, Virtual-Reality GraphicsAfter many years as the home of college football in the Southeastern Conference, CBS Sports experienced a major change in 2024 with their first season of Big Ten games. A lot of their production elements remained the same, and one of these included an influx of augmented-reality and virtual-reality graphics.
At the 2025 SVG GFX Forum, CBS Sports' Coordinating Producer of College Football Craig Silver details what these graphics are bringing to the live broadcast, how this shift to covering a new conference prompted the network to bring a new on-air look to fans, and the short-term future of this workflow.Monday, February 24, 2025ESPN's Tim O’Shaughnessy Reflects On an Exciting Year of Live Sports Graphics DesignThe world of live graphics in the sports media ecosystem is one of the industry's most exciting segments. Innovation is happening fast.
ESPN's Creative Director and chair of the SVG Graphics Committee Tim O’Shaughnessy spoke with SVG's Jason Dachman about the big themes of the 2025 SVG GFX Forum, how virtual graphics are changing the game, and much more.