The Rise of Women’s Sports Through the Lens of the WNBA: A Deloitte Media Research Presentation

WNBA's Caiti Donovan and Erica Smith join Deloitte principal Li-Shen Lee to break down the trends and opportunities

2024 was a banner year for women’s sports, and momentum has rolled right into 2025.

While numerous sports – from soccer to hockey, gymnastics, and others – are seeing precipitous growth in popularity both on television and on social media, basketball, in particular the WNBA, has been at the forefront of this revolution.

In this special presentation and conversation, Li-Shen Lee, Principal at the tech and strategy consultant Deloitte, dives into the explosion in interest in women’s sports and what it means to the sports rights and media landscape. She’s joined by Caiti Donovan, Growth Strategy Lead at the WNBA and Erica Smith, Partnership Director at the WNBA.

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This session was hosted at the 2024 SVG Summit on December 16, 2024.