Texas A&M, Playfly Sports Agree to 15-Year Multimedia Rights Partnership

Texas A&M University Athletics and Playfly Sports announces they have agreed to a 15-year multimedia rights (MMR) partnership. Playfly will work closely with Texas A&M to execute a dynamic custom strategy focused on driving commercial growth, including Name, Image and Likeness (NIL), entitlements, premium hospitality, emerging categories, and other opportunities.
“We are entering a new era of collegiate athletics and Texas A&M is positioned to be a strong leader,” says Trev Alberts, Texas A&M Director of Athletics. “This partnership with Playfly reflects our commitment to innovation, maximizing our revenue potential, and providing new opportunities for our student-athletes, fans, and corporate partners. Our ability to find and grow, approved, fair market NIL deals to organically grow our cap will be critically important. With a focus on NIL, premium experiences, and strategic partnerships, we are excited about the transformative impact this collaboration will have on our programs, our university, and the entire Aggie Network.”

Playfly will drive incremental growth for Texas A&M Athletics through fan engagement, content creation, fan data activations, and the development of new partnerships, events and experiences. Playfly will combine its MMR expertise with a host of proprietary media, marketing, and technology solutions, including member-based services, game-day activations, and other custom strategies, to further cultivate fan relationships and revenue growth.

“Texas A&M is clearly at the forefront in the near-constant evolution of collegiate athletics, and we intend to serve as a key driver in further bolstering and monetizing its powerhouse brand,” says Christy Hedgpeth, President of Playfly Sports Properties. “It is particularly compelling to partner with Trev and his team because we share a strong belief that commercial modernization is an absolute imperative for future success in college sports.”

Playfly will deploy a combination of local, regional, and national sales teams, including many who are already deeply entrenched in the Texas Triangle formed by the state’s four main urban centers of Dallas-Fort Worth, Houston, San Antonio and Austin. This sales engine will identify untapped revenue sources and yield new brand partnerships. Playfly will utilize its data-driven methodology to capitalize on one of Texas A&M’s most valuable assets, the 12^th Man Foundation, The Association of Former Students and its global Aggie Network, tapping into the University’s passionate alumni and expansive fan base to create unprecedented levels of engagement across Aggie athletic programs.